Your Clients Perceive You. Listen

How Do Your Clients Perceive You? Listen You’ve heard the phrase, “Perception is reality.” In other words, how people perceive something is what is real to them. Facts and information to the contrary, what your client believes to be true … Continue reading

Continuing Education to Help Veterinarians Set Prices

This blogs lists several continuing education opportunities for veterinarians to learn how to set prices.

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Avoidance – The Enemy of Courtesy

The Enemy of Courtesy is Avoidance One of the realities we live with is that clients form impressions on their first visit based on what they see, hear and smell. It’s an old adage that you never get a second … Continue reading

Price-shopping for Veterinary Services

How Do Pet Owners Know What Vet Services Cost? This is the question we have addressed in the June 2015 issue of Trends Magazine, published by the American Animal Hospital Association. In the article we addressed four questions: Do clients … Continue reading

Positive People Experiences

Positive People Experiences was featured in the La Jolla Village News column, “Doing it Better,” by Natasha Josefowitz, Ph.D.,March 27, 2015, page 19. click to read online.   Natasha wrote, “Although it is written as a communication tool for clients … Continue reading

More on Branding

Five More Strategies You Can Use to Define Your Brand As we discussed in our last blog, the process of defining your brand is important for the new practice crafting its mission and vision. It is also relevant for the … Continue reading