You’ll find admonitions to (1) Understand the review site (whether it’s Yelp or Google or Facebook); (2) Be objective. In spite of what you might think, 79% of review are three-star or above; (3) Encourage reviews and read how some practices do this; (4) Monitor postings; (5) Respond to reviews (carefully and with empathy); (6) Increase the number of positive reviews. And see how you can make this happen.
Our article also includes a review of several middleware tools and tracking services that you will find useful.
That’s all for now.
Carolyn and John
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