Your Clients Perceive You. Listen

How Do Your Clients Perceive You? Listen You’ve heard the phrase, “Perception is reality.” In other words, how people perceive something is what is real to them. Facts and information to the contrary, what your client believes to be true … Continue reading

Data Security – It’s the Law

Data Security – It’s the Law Losing data is disruptive. Exposing personal data can be embarrassing. Worse, loss of identity data can result in legal problems. As stated in Animal Health Solution, “compliance with the identity theft prevention laws is … Continue reading

Imagine a Data Breach

Imagine what could happen. You are enjoying a staff holiday party when the police come and arrest your receptionist, in front of the entire staff! That is just what happened to a Los Gatos, CA small animal practice. Their receptionist … Continue reading

What Does It Cost?

How Do Pet Owners Know What Your Vet Services Cost? This is the question we addressed in the June 2015 issue of Trends Magazine, published by the American Animal Hospital Association. In the article we answered four questions: Do clients … Continue reading

Positive People Experiences

Positive People Experiences was featured in the La Jolla Village News column, “Doing it Better,” by Natasha Josefowitz, Ph.D.,March 27, 2015, page 19. click to read online.   Natasha wrote, “Although it is written as a communication tool for clients … Continue reading

Survey Results: Communication

Medical Practitioners Have to Know So Much.  And, Oh, No – There’s More to Learn? A 2004 Wall Street Journal Online/Harris Interactive health-care survey underscored that, among expectations that clients have of their doctors, communication is more important than medical … Continue reading